About me

I’m a Digital Marketing Specialist with over seven years of experience blending sales grit with creative strategy. I’m a big believer in a healthy lifestyle, creative cooking, and getting outdoors for a good hike—pursuits that keep me energized and focused. My career path actually started in an advanced film studies course in college. That class was a total eye-opener; it shifted my perspective from simply watching movies to mastering the art of visual storytelling. That love for aesthetics remains at my core today, whether I’m out with my camera or working on a design project. I’ve always felt that whether you’re framing a shot or building a brand, you have to find the heart of the story to make it actually stick.

I built my professional foundation in the luxury market of Minneapolis, starting in high-volume sales for The Paxon and Velo—two of the city’s premier upscale residential developments. My success there led me to a senior role for the high-profile lease-up of The Vicinity, where I gained boots-on-the-ground training in branding, competitive analysis, and the meticulous attention to detail required to move high-value assets. Following this chapter, I returned to my academic studies to finalize my Bachelor’s Degree in Marketing, bridging the gap between my sales intuition and high-level strategy.

Shortly after completing my degree, I stepped into a pivotal three-year role at Maadaadizi, where I operated as a department of one for a portfolio of four unique hotel and lodging properties. Working under the direct mentorship of the Chief Growth Officer, this became a vast, immersive chapter of my career. I mastered the core fundamentals of SEO, Adobe Creative Cloud, paid advertising, and web design, while diving deep into copywriting, branding, and analytics. It was an incredible opportunity to build a technical toolkit that perfectly matched my background in sales.

I thrived in the ambiguity of building from the ground up, advocating for strategies I knew would make a difference even when faced with the uphill battles of limited resources. Today, I’m at my best when I’m playing in the sandbox of digital creation—taking an idea and bringing it to life through a blend of strong visuals and a clear strategic vision. With my battle-tested expertise in hand, I am now headed for the West Coast. I’m ready to explore new opportunities in Los Angeles and join a collaborative team where we can push boundaries and drive digital growth together.