BIG SANDY LODGE: CONTENT IMPACT

SOCIAL MEDIA & WEBSITE CASE STUDY

Project Overview

I was dedicated to elevating the digital presence of Big Sandy Lodge & Resort. My primary focus involved spearheading comprehensive social media strategies, driving content creation, fostering community engagement, and optimizing for organic growth across all platforms.

Beyond social media, I also played a pivotal role in enhancing the existing website and managing its content. This included significantly amplifying content on the CMS by integrating SEO descriptions, developing new pages, and building strategic backlinks. By leveraging my design skills and incorporating high-quality images and video across all channels, I not only enhanced the overall user experience but also improved longer user activity on both social media and the website.

These combined efforts were rooted in a data-informed approach to content planning and platform optimization, ultimately leading to substantial improvements in overall visibility and direct user engagement for Big Sandy Lodge & Resort.

Strategic Digital Growth

From December 1, 2022, to July 13, 2025, I independently led and executed the entire social media strategy for Big Sandy Lodge & Resort. My efforts focused on creating engaging content, fostering community, and optimizing for organic growth across all platforms.

The results speak for themselves, demonstrating a significant and sustained increase in key performance metrics under my sole management:

REACH

Expanded brand visibility to nearly half a million unique users.

0 +

Visits

Contributed to significant user interest and online exploration.

0 +

Link Clicks

Generated direct engagement, reflecting highly resonant content with the audience.

0 +

Content interactions

Generated direct engagement, reflecting highly resonant content with the audience.

0 +

Follows

Achieved a remarkable 158.2% increase in loyal audience base.

0 +

Highlight Reel: Top Engaging Social Posts

PREMIER LODGING: CABIN FEATURE

This social post, showcasing our inviting Cabin 50 at Big Sandy Lodge & Resort, achieved impressive visibility with 11,785 in reach and 12,634 impressions. A key success was the organic amplification, with nearly 30% of impressions (3,768) stemming from audience shares. The post garnered 90 interactions, including a healthy mix of likes, comments, and shares, signaling strong audience engagement and helping to spread the word about our exceptional lodging options.

Reach: 11,875

Impressions: 12,634

Interactions: 90

Likes & Reactions: 65

Comments: 11

Shares: 9

PREMIER LODGING: VILLA FEATURE

This post, launched in Spring 2024, captivated audiences with stunning visuals of our villas, explicitly detailing amenities to attract wedding groups, family reunions, and special occasion bookings. Its high resonance, particularly with our loyal McGregor audience, led to exceptional organic reach. The fact that over 64% of the impressions came from shares (4,169 out of 6,484) is a testament to the content’s virality and how well it resonated with the audience.

Reach: 6,333

Impressions: 6,486

Interactions: 54

Likes & Reactions: 33

Comments: 9

Shares: 12

Culinary Showcase: Bear's Den

Launched in July 2024, this post introduced fresh content highlighting The Bear’s Den breakfast options with appealing photography. By showcasing enticing options like The Mama Bear, scratch-made Pancakes, and the unique Walleye Benedict, it effectively encouraged guests to ‘fuel up for a day of fun and excitement’ before their lake adventures. This new and refreshing culinary content resonated strongly, leading to increased promotion and positive guest feedback for The Bear’s Den.

Reach: 10,702

Impressions: 10,768

Interactions: 31

Likes & Reactions: 23

Comments: 5

Shares: 3

Peace, love, & Flower power Festival: Event FEATURE

This engaging post, launched in Spring 2024, transported our audience back to the 1960s, inviting them to our Peace, Love, & Flower Power Festival. The vibrant call to action, encouraging attendees to embrace their inner hippie with tie-dye and florals, resonated strongly. The post garnered 5,177 impressions, with an impressive 76% (3,954 out of 5,177) originating from shares. This high share rate highlights the content’s virality and broad appeal, demonstrating how effectively it encouraged our audience to spread the word about this groovy event.

Reach: 4,626

Impressions: 5,177

Interactions: 25

Likes & Reactions: 9

Comments: 0

Shares: 16

Website Enhancement & Content Management

I focused on strategically enhancing Big Sandy Lodge & Resort’s existing website and managing its content to improve user experience and strengthen its online foundation.

Content Optimization: Restructured key navigation, updated content for clarity.
Visual Modernization: Integrated high-resolution imagery and refined page layouts.
SEO & Expansion: Implemented SEO descriptions, developed new pages, and established strategic backlinks.
User Flow: Optimized on-page elements to encourage longer user activity.

Homepage

Live music page

Weddings Page

Location page

These efforts transformed the website into a more professional, intuitive, and effective digital asset, significantly enhancing user engagement and overall brand presence.

My holistic approach at Big Sandy Lodge & Resort encompassed both dynamic social media growth and strategic website enhancements. This ensured a cohesive and high-performing digital ecosystem that drove measurable results and elevated the brand’s online presence. I am passionate about crafting strategies that deliver real impact and build seamless digital experiences.